Steffen Greiner

Steffen Greiner is regarded as one of the leading managers and experts for international sports and entertainment personalities (Quote: Bernd Scherer, international management consultant, August 2016)

Steffen Greiner, a former tennis player, Founder and Chairman of TruStar AG, holds a Master degree in economics (MA UZH in Business & Economics) from the University of Zurich and a Master degree in media consulting (MSc in Media Consulting) from the Technical University in Berlin. 

With Trustar AG, Steffen Greiner has established a independent management company in the sports and entertainment industry in 2008. TruStar`s key competence is advising international sports and entertainment celebrities as well as right holders within the areas of branding, sportsponsorship, social media and PR-management. For over a decade he has been working with different personalities from Tennis, Soccer, Formula 1, Golf, and other sports. Client References include WTA and ATP world class and top ten tennis players, tennis grand slam winners, soccer world cup and champions league winners, Formula 1 drivers and Golf Major winners.

Steffen Greiner has closed and implemented a range of sports sponsorship and marketing deals with various global brands over the last 2 decades. His experience and know how within the industry has led to numerous sponsorship deals and collaborations with A-list organizations such as e.g. HTC, HSBC, Siemens, BMW, Bank J. Safra Sarasin, Mercedes Benz, Thomas Cook, Credit Suisse, Castrol, Pokerstars and many more. His professional achievements made him one of the top executives in the international sport and entertainment circles. 

With TruStar AG, he has hosted on the event side several B2B-platforms around the FIFA World Cup and the UEFA European Championships, assembling a premium network of sponsors around personalities from sports, culture and economics. On the charity event side TruStar promoted and organized a golf charity event project (Oktoberfest Golftrophy in Munich 2008) for the Cleven Becker Foundation (former foundation of entrepreneur Hans-Dieter Cleven and Wimbledon champion Boris Becker). 

Steffen held executive positions with different renowned private banks over the last 20 years as e.g. Credit Suisse, HSBC and Edmond de Rothschild in the fields of acquisition and wealth management within the market regions Europe, Asia Pacific and Russia. Within HSBC, the second largest bank in the world, he was as Head in charge of the development and establishing of the global wealth management segment “HSBC Sports and Entertainment clients". In this role he was also responsible for exploiting existing HSBC sponsorships such as the Formula 1 Jaguar Project, Wentworth World Golf Match Play and the Monaco ATP Tennis Super 9 Tournament. He also successfully positioned HSBC services in the English Soccer Premier League. 

Steffen is regularly booked as speaker and moderator for selected brands. References include e.g. ABB, BAYWA, BMW https://celebrity-speakers.de/redner/steffen-greiner/ He also holds motivational speeches in collaboration with sport personalities where he analyses their mindset and habits as key driver of world class performances. Consequently he transfers this specific know-how into the business world in order to motivate and inspire the management and teams of organisations. Within the talk format “The Secret of Success,“ he examines parallels between professional soccer and the business world. Together with a former soccer world cup and champions league winner he analyses topics such as motivation, leadership, personality and mental strength. The various management positions during his career enable him to operate globally in areas raging from leadership, strategic marketing to general management.

In 2016 TruStar AG made a strategic step into the global entertainment industry by forming partnerships with leading global studios and is involved in analyzing and structuring Private Equity Investment opportunities that enable co-investments in major Hollywood studio productions.

2018 he was nominated Senior Vice President (MDR) of Edmond de Rothschild, one of the internationally most renowned private banks and the investment house of the Rothschild family. In his role he was responsible until 2021 as an IPCA Team Head for the segments Ultra-High-Net-Worth-Individuals (UHNWI), Family Offices and Sport & Entertainment Celebrities globally. 

In mid 2021 Steffen got appointed as Executive Chairman of AWEALTH Group AG, an innovative international Multi Family Office and Wealth Manager with Headquarters in Zurich, Switzerland. AWEALTH Group AG evolved out of a strategic partnership between a group of UHNW bankers and Edmond de Rothschild and is the first Multi Family Office and independent Asset Manager in Switzerland directly licensed by the Swiss Financial Market Supervisory Authority FINMA. Further global partners of AWEALTH GROUP are Credit Suisse/UBS, BLACKROCK, LGT and Julius Baer.

AWEALTH Group AG is considered one of the leading Multi Family Offices in Europe, advising some of the world's top sports and entertainment personalities as well as selected international Ultra-High-Net-Worth-Individuals (UHNWI) and families on growth and long-term preservation of private wealth www.awealth-group.com.